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Why on Earth are You STILL Cold Calling by Roger Bauer  
Think back to the last time you received a phone call at home just as you started into something important to you such as a meal with the family, watching a highly anticipated television show or sporting event, or reading an article or book. Chances are you probably weren�t too thrilled with the person on the other end regardless of who it was. If it happened to be a telemarketer, you were likely less than cordial with the person on the other end. Why, then, do many salespeople insist on cold-calling when there are so many alternatives to prospecting and uncovering legitimate prospects and potential customers?  

Sales managers frequently utter the over-used clich� of �you�ve got to increase your activity�it�s a numbers game.� Their intent, increasing your sales, is well serving, but their methodology for accomplishment couldn�t be worse. The key to increasing your prospect base without cold calling is marketing yourself as if you were your own company and presenting yourself as an expert in your chosen industry. The moment you quit thinking like yesterday�s employee and start thinking like today�s entrepreneur, your career will take on a new direction that will finally reward you in proportion to the effort you invest. Stop spinning your wheels cold-calling and allow your customers find you for a change. Here are some ideas to get you started:

Do you publish your own newsletter separate from your company? If not, this is a great way to stay connected with your best customers and nurture relationships. It�s also a good prospecting tool to gain valuable exposure since it takes roughly six impressions for a prospect to become a customer. Tips and advice which relate to your product or service are common topics to include in a newsletter. Make sure the information is relevant and useful to your customer base, or you�ll lose their interest almost as quickly as you signed them up. A newsletter can be distributed in print or e-mail format so consider offering your prospects and customers a choice. Perhaps your company doesn�t produce a newsletter; think of how that could distinguish you from your peers and shine in your management�s eyes.  

Advertise in someone else�s newsletter or cross advertise. If you know of current newsletters which target prospects you�d like to reach, consider paying to advertise in that newsletter for awhile. If you don�t have the money to invest in newsletter advertising right away, consider swapping ads in your newsletter with the publisher of other targeted newsletters. This is a great way to gain name recognition with prospects you may never meet.  

Creating your own website will go a long way towards distinguishing you from many of your competitors provided the website is targeted, contains useful information that solves common industry customer problems, and provides your contact information.  

If you are unable to create your own site or don�t believe you have the time to maintain one, a blog might be another alternative worth considering. There are many free blog sites available (Google the term free blog site), and a blog gives you the freedom to express yourself in a more engaging and conversational manner.  

Conducting or participating in seminars may give your reputation a big boost especially if you are able to deliver a great presentation on an interesting and industry related topic. People who attend seminars will remember you as an �authority� long after the seminar even if you don�t necessarily remember them provided you don�t put them to sleep or offend in any way.

Generate a prospecting e-mail instead of calling with a link to a case study or relevant set of statistics to generate interest and/or recognition post by haiyan902. Don�t make your prospecting e-mails about you�make them all about the customer and how you might be able to help them. If they have an interest, they�ll research you and your company when appropriate. Remember: you can only make one cold-call at a time, but you can send out one e-mail to many people at once which increases your number of �dials� and impressions.  

Produce a podcast or downloadable audio seminar on a popular industry topic. This could even be done in an interview format, but be sure to include some tips and tricks that prospects can use rather quickly. You�re merely looking to increase awareness of you and your company.  

Create a video or webinar that can be downloaded which addresses common customer questions and problems and shows them how to resolve the problems. Again, this needs to focus on the customer and their issues instead of you and your company. Avoid the temptation to talk about features and benefits of a product or service.  

Write an article to be published in an industry publication. This will provide publicity and further differentiate you as an expert in your chosen field. Be sure to include a byline at the end of the article so people know how to contact you should they choose.  

Write a book. This will provide the same benefits as an article but on a much grander scale. Authors regularly are asked to be guests on radio and television shows which, if you score a spot on one, will skyrocket your career.

While it�s likely impossible to implement each of these ideas today, you can begin by implementing a couple at a time to gauge their effectiveness Louis Vuitton outlet. The more ideas you implement, the less reliant you�ll become on cold-calling and yesteryear�s prospecting methods. Your career will shift gears as well.  

<br><br>Related article:<br>
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Posté le 16/12/2013 à 05:12 par motion

Top 7 Ways to Use Social Networking as Part of Your Marketing Plan by Kimberly Reddington  
Social networking is more than just a craze; it's revolutionizing the way businesses market to the whole world. Social networks have been around for several years now, but many people are still just getting started as they realize the potential. Social networking can increase your traffic and revenue more than you can imagine.

Most online social networking efforts are free, and it takes very little effort to get some payoff with social networking. When you are consistent with your efforts it can go a long way to driving traffic to your website, increasing your exposure and establishing yourself as an expert in your field of business.

1. Use your blog as a form of communication.

Use your blog as a way for your potential customers to know you. A blog is a great way to express yourself and show off your quality. You want your readers to feel like you are talking to them as a friend, but I would recommend not getting too personal. The nice thing about blogs is that you can receive feedback on your content via comments. You can also use the blog to ask questions to your readers or hold contests. Your readers can enter the contest or respond to your questions via the comment section. I recommend keeping a dialogue going through your own comments, too. This helps to establish an environment where people know they can receive answers to their problems, as well as read fresh content.

2. Use other people's blogs to establish yourself as an expert.

Reading and commenting on blogs within your own niche or close to your niche can help you to establish yourself as an expert. You can offer your own opinions or angles to the entries being posted. When appropriate, you can even offer links to your own blog entries or articles to offer as additional information to the readers and in turn supplies additional exposure to your website.

3. Connect with people in Facebook.

Facebook is fast becoming a great way for people to connect socially and professionally. Some people have a problem combining their personal life with their social life, so this may not be an appropriate option for you. Facebook offers your customers a way to really engage with you and learn to trust you. Meeting people and making purchases through the internet can be risky, so there is a level of trust that needs to be established before people are comfortable buying from you.

4. Leverage groups in Facebook or LinkedIn.

Facebook also has a great community of groups that you can join post by haiyan902. It is also free to create your own group to get some communication going amongst your own customers. LinkedIn has a similar feature. I think that for certain fields LinkedIn can be a more appropriate venue than Facebook and vice versa for other fields. You need to learn which option is better for your field. Try to find where your customers are hanging out.

5. Join the twitter community to build a list of followers.

Twitter is on a rampage. More and more entrepreneurs are tapping into the marketing power of twitter. Twitter is a place where you must communicate your thoughts in 140 characters or less. You can connect with people by "following" them. Anyone can follow you unless you block them. It is a very quick way to compile a large following. Most people post links to their blog entries, or links to their articles, or links to anything that you feel would help your customers get to know you better while learning something useful for themselves.

6. Turn your blog entries into podcasts and submit to iTunes.

Learn to leverage your efforts by turning blog entries and articles into mp3 audios. Posting them to a site like iTunes can increase your exposure to that same content. Some people learn by reading and others need to hear it. Now you can tap into both types of learners. Your listeners will even have the option of downloading your mp3 files to their ipod to listen at their convenience or to even send to their friends.

7 Louis Vuitton bags. Turn your articles into videos and post on YouTube.

Like with audio, you can also use your articles and website content to create videos to post on YouTube. YouTube is just another way of reaching out to more people.

Social networking can be time-consuming, so it is a good idea to choose which venues are more important for your customers, and to choose which options work with your personality. If you get stage fright, then videos might not be for you. If you love to chat, then Facebook or Twitter might be perfect for you. Just remember that when you are out there communicating that your main purpose is to sell and run a business. It is easy to get carried away and spend too much time commenting and chatting that you forget to focus on your business. Not only can social networks bring you closer to your customers and offer them a way to learn to trust you, but it can be fun, too!



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Posté le 13/12/2013 à 08:24 par motion

Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible. More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day. Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy post by haiyan902. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost. Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves. New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs. Here are four features you will want to use in your email marketing efforts:  
Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. Use a campaign manager feature to schedule when your email messages will be sent out Louis Vuitton. You can prepare an entire months' worth of messages and tell the manager which weeks, days, or hours to release them to your list. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week. Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.  
I hope this helps in your future marketing decisions.
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Posté le 12/12/2013 à 04:37 par motion

Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves Louis Vuitton outlet. Some examples of the power phrases I use include: "Listen closely..."
"As you may already know..."
"Now, I don't know about you..."
"Well, I've got news for you..."
"Let me explain..."
"And best of all..."
"In fact..."
"Here's the bottom line..."
"Quite frankly..."
"Now, I know what you're thinking..."
"Take a deep breathe and relax..."
"The answer is yes..." Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases. Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include: Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you post by haiyan902. Those are just a few of the power words and phrases that I have collected over the years. Do yourself a favor: Another power phrase...? No really... do yourself a favor: Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too. And over time, you'll have plenty of power words and phrases to choose from when writing your sales material Louis Vuitton handbags. They sure make life alot easier... And profitable too!http://dorismassey3.myblog.de/dorismassey3/art/8649976/Make-Your-Prospects-Say-Yes-
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Posté le 11/12/2013 à 07:43 par motion

Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn�t send it out.A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).The front of the card, graphic and headline, is designed to attract the reader�s interest so that they read what you have to say Louis Vuitton. In short, to attract his or her attention.The copy on the front and back of the card is designed to get the reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.If your card accomplishes that, it�s done its duty post by haiyan902.How do you get it to do that?Good design. Good copy. Assuming you have sent the cards to people who are likely to be interested in what you have to sell. (There�s no point sending a postcard selling raincoats to people in the Sahara Desert Louis Vuitton bags. They are the wrong �public�).It is more cost effective in the long run to hire a professional to do the design and copy for your promotion instead of spending all the time yourself to learn the software. A little time spent improving the design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.http://dorismassey3.myblog.de/dorismassey3/art/8648608/How-To-Use-Ad-Tracking-Software-For-Name-Branding-
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Posté le 10/12/2013 à 05:00 par motion